Thu. Jul 11th, 2024

Making money thanks to selling merchandise based on the movie ‘Descendants of the Sun’

Making money thanks to selling merchandise based on the movie 'Descendants of the Sun' 1
Making money thanks to selling merchandise based on the movie 'Descendants of the Sun' 1

Ms. Duong, owner of a souvenir shop for young people on Ho Dac Di Street (Dong Da, Hanoi) said that she had just followed the advice of her niece – a fan of Korean movies – and brought in a batch of bears.

The teddy bear couple Neukgun Wolf and Hayang Rabbit are being sought after by young people even though the price is up to half a million dong.

She said, the pair of teddy bears, Soldier Wolf Neukgun and Rabbit Hayang, are items that are very sought after by young people.

Descendants of the Sun is a Korean movie that was released in late February and has now created a fever in many Asian countries, including Vietnam.

Not only the teddy bear couple, online shop owner Minh Thi (Bach Mai, Hai Ba Trung) also said: `Any item related to this movie is easy to sell.`

The owner of this shop added that if in the past, the simple shirt line that only sold 2-3 pieces a day was considered a best seller, it would be thanks to female doctor Kang Mo Yeon (played by Song Hye Kyo) in the movie Descendants.

The owner of a cosmetics shop named My said: `Laneige’s 2-color lipstick was launched last summer but it was not easy to sell because it was criticized as a bit expensive even though Song Hye Kyo was the image representative. But since the movie Descendants of the Face,

Making money thanks to selling merchandise based on the movie 'Descendants of the Sun'

In order to sell goods `following` the movie Descendants of the Sun, online shop owners recommend choosing costumes that are as similar as possible to the styles of the two main actors in the movie.

However, to sell products, shop owners said they must grasp the trends and desires of customers to increase revenue.

Or there is an online shop that has worked hard to create a set of clothes in the style of female Doctor Kang in the movie.

However, according to stores, importing these follow-on products needs to be done early but should not be imported in too large quantities.

At the end of 2013, stores in Vietnam also had the opportunity to `catch money` when they quickly copied the Korean movie `The Heirs`.

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