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10 brands with the worst price drops in 2012

Avatar of Nick John By Nick John Dec25,2023 #brands #worst
10 brands with the worst price drops in 2012 4
10 brands with the worst price drops in 2012 4

According to Interbrand’s latest ranking, Coca-Cola continues to lead the list of the world’s most valuable brands.

While the value of many big brands such as Amazon, Samsung or Oracle increased by more than 20%, some other names fell dramatically.

Based on a report by Interbrand, 24/7 Wall St.

1. BlackBerry

Brand value decreased: 39%

Current value: 3.9 billion USD (ranked 93rd)

Parent company: Research in Motion

Revenue change in 1 year: -25.2%

Electronic field

Research In Motion’s BlackBerry once dominated the global smartphone market.

2. Goldman Sachs

10 brands with the worst price drops in 2012

Brand value decreased: 16%

Current value: 7.6 billion USD (ranked 48th)

Parent company: Goldman Sachs

Revenue change over 1 year: -23.2%

Field: Financial services

Goldman Sachs suffered huge losses after the financial crisis due to its involvement in complex mortgage trading.

3. Nokia

10 brands with the worst price drops in 2012

Brand value decreased: 16%

Current value: 21 billion USD (ranked 19th)

Parent company: Nokia

Revenue change in 1 year: -20.5%

Electronic field

Mobile giant Nokia has had a difficult year.

4. Moët & Chandon

10 brands with the worst price drops in 2012

Brand value decreased: 13%

Current value: 3.8 billion USD (ranked 98th)

Parent company: LVMH Moët Hennessy Louis Vuitton

Revenue change in 1 year: 22.4%

Field: Alcoholic beverages

As a brand of luxury goods group LVMH, the value of Moët & Chandon decreased by more than 500 million USD last year.

5. Yahoo!

10 brands with the worst price drops in 2012

Brand value decreased: 13%

Current value: 3.9 billion USD (ranked 97th)

Parent company: Yahoo

Revenue change in 1 year: -10.6%

Field: Internet services

In recent times, the name Yahoo!

6. Citi

10 brands with the worst price drops in 2012

Brand value decreased: 12%

Current value: 7.6 billion USD (ranked 49th)

Parent company: Citigroup

Revenue change over 1 year: -5.2%

Field: Financial services

After five consecutive years of decline, Citi’s brand value is currently only one-third of its peak of 23.4 billion USD.

7. MTV

10 brands with the worst price drops in 2012

Brand value decreased: 12%

Current value: 5.6 billion USD (ranked 67th)

Parent company: Viacom

Revenue change in 1 year: 9.7%

Field: Communications

Interbrand believes that MTV is increasingly moving away from its original music industry to experiment with low-cost content offerings.

8. Honda

10 brands with the worst price drops in 2012

Brand value decreased: 11%

Current value: 17.3 billion USD (ranked 21st)

Parent company: Honda Motor

Revenue change in 1 year: 4.6%

Field: Automotive

After the crisis, most leading auto brands increased prices, except Honda and Kia.

9. Thomson Reuters

10 brands with the worst price drops in 2012

Brand value decreased: 11%

Current value: 8.4 billion USD (ranked 44th)

Parent company: Thomson Reuters

Revenue change in 1 year: 1.5%

Field: Business services

Thomson Reuters once dominated the financial services market.

10. Dell

10 brands with the worst price drops in 2012

Brand value decreased: 9%

Current value: 7.6 billion USD (ranked 49th)

Parent company: Dell

Revenue change over 1 year: -2.36%

Field: Technology

Dell is one of the world’s largest personal computer manufacturers.

Thuy Linh

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